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Continue reading →: Tony’s Chocolonely and the Power of Human Connection in StorytellingIn a world saturated with flashy ads, clever slogans, and polished campaigns, one brand stands out not by outspending competitors but by connecting with people on a human level. Tony’s Chocolonely, the Dutch chocolate company, shows that storytelling grounded in empathy and authenticity can resonate far deeper than a traditional…
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Continue reading →: How Khloud Foods Has Mastered Their Distribution StrategyInstead of starting small or hiding in niche channels, Khloud entered the market already behaving like a brand that belonged on national shelves. No slow regional rollout. No test and learn energy visible to the consumer. Just presence. From the beginning, Khloud showed up where modern shoppers already are. Target.…
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Continue reading →: How Brazi Bites Turned Customer Habits Into Their Next Big Product: WafflesIn today’s competitive snack market, brands that truly listen to their customers have a major advantage. Brazi Bites, the popular Brazilian cheese snack brand, recently demonstrated just how powerful customer listening can be by turning an unexpected behavior into an entirely new product: waffles. It all started with a surprising…
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Continue reading →: What Listening to Tressie Lieberman Reinforced About Brand StrategyI recently listened to Tressie Lieberman, Starbucks’ Chief Brand Officer, on the Building Better CMOs podcast, and one thing became immediately clear. Successful brand strategy isn’t loud. It isn’t reactive. And it definitely isn’t built by copying competitors. According to Tressie, strong brands are shaped by three core considerations: The…
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Continue reading →: Khloud Foods at Starbucks Is a Masterclass in Subtle Food MarketingStarbucks has been quietly reshaping how it talks about protein—and Khloud Foods is a perfect example of how intentional that shift has become. Instead of launching something flashy or overexplained, Starbucks folded Khloud into its growing lineup of protein-forward drinks in a way that feels seamless, natural, and very on-brand.…
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Continue reading →: American Classic Meets Honey Mama’s: A Marketing Recipe for SuccessI never heard about Honey Mama’s, even with it being a company based right here in Portland. That wasn’t until I kept crawling social media and couldn’t escape posts about their new collaboration with Thin Mints. And really… what’s more of a classic staple than Thin Mints? Thin Mints have…
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Continue reading →: Scarcity, Hype & Drop Culture: When FOMO Fuels Food SalesThe playbook from sneaker brands is now flavoring the food world. Scarcity, hype, and exclusive drops have become powerful marketing tools—especially among younger, digital-native consumers who crave novelty and social currency. In an era of oversaturation, limited availability creates desire. Trader Joe’s is a master of the scarcity game. Seasonal…
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Continue reading →: How Local Food Brands Win Big with Community LoyaltyIn a world dominated by national giants and flashy digital-first startups, local food brands continue to thrive—and not by accident. These hometown heroes tap into something deeper than convenience or price: a sense of belonging. And in today’s fragmented marketplace, that kind of emotional loyalty is marketing gold. Why Local…
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Continue reading →: From Cravings to Cart: The Impulse Power of Food PlacementImpulse buying still dominates many food purchase decisions—brands are just adapting to new touchpoints. In-store, retailers like Trader Joe’s use strategic shelf placement and engaging signage to encourage discovery, placing unique items like frozen appetizers or seasonal dips at eye level. They also use narrow aisles, friendly product copy, and…
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Continue reading →: The Subscription Experience: Building Ritual, Not Just ReordersFood subscriptions are no longer just about convenience—they’re about creating meaningful experiences. For modern consumers, receiving a box of food or drink isn’t just a transaction; it’s a moment. A ritual. A pause in the day that adds value beyond what’s inside the package. Brands that thrive in the crowded…
Hello,
I’m Camila
Welcome to the Hungry Marketer Blog, a go-to resource for food and beverage marketing insights. I’m a marketer specializing in how food brands build relevance, drive demand, and create crave-worthy moments through strategic storytelling and smart execution.
If you work in food and beverage and care about marketing that actually moves the needle, you’re in the right place.
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